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Cellar and vineyard: a new strategic asset for investors all around the world. 

One of the best para-financial investments in recent years is the one of wines. Betting on a physical asset, of any type, has an excellent chance of a considerable economic return. It has been shown that, despite the 2008 crisis, this sector has never recorded a loss, but always an increase in earnings of at least 7% .

Wine not only improves over time, but also acquires value, registering a growth of between 400% and 500% in the prices of Italian and foreign wines. 

French wines are known to be among the most highly regarded, but if we look at our Tuscany we cannot fail to mention prestigious labels capable of keeping up with the Cru beyond the Alps, such as Sassicaia, Ornellaia or Solaia, considered among the top international, the so-called “Supertuscan”. Chianti Classico is now a brand that combines viticulture and lifestyle, the “Gallonero” is representative of a region that is a symbol of culture, landscape, food, and a healthy lifestyle. 

That said, winemaking is an art that involves detailed processing, which takes care of the product with professionalism and devotion. Producers can work on a small and large scale, making their quality bottles even more valuable. 

Tuscany is, nowadays, one of the most favorable territories for the production of wine for example the estate “Tignanello” which is located in the heart of the Chianti Classico, between Florence and Siena. There is an absolute predominance of Tuscany wine with more than 50% of the market shares, followed by Piedmont with 40% and 10% for other Italian regions. 

For wine lovers and those who aspire to become producers, Coldwell Banker Chianti Heritage has a series of luxury properties, intended for wine production. 

From the Montalcino estate, that produces a prestigious Brunello and sells Sangiovese,  located next to the farmhouse, to an estate in Castellina in Chianti surrounded by nature and the Sienese landscape, consisting of 13 hectares of Chianti Classico vineyards. 

But what are the advantages of investing in wine? 

  • Investing in wine has recorded a consolidated revaluation since the beginning: an increase of about  10% in 12 months and between  160% and 192% over 10 years. 
  • Investing in wine means focusing on a product with zero capital gain taxes, because wine is a perishable good. 
  • Wine is an absolutely stable business: it has NEVER experienced a sudden collapses. 
  • Wine is an asset capable of generating profits even with a very small investments. 
  • Wine has always been considered a more stable and secure safe haven than gold. 

However, it must be emphasized that profits are seen years later with objectives ranging from 3 to 5% of annual investment. 

Which wines should you focus on? 

Italy is one of the most popular destinations for investment in wine; it is no coincidence that it is chosen by many famous people such as Andrea Bocelli or Sting. Tuscany, in particular, is among the first choices, given the presence of Brunello di Montalcino and Chianti Classico. 

One of the fundamental aspects to take into account when investing in wine is the yield. 

Wine, like any good, has a value that is not only emotional but also determined by time, money, and passion. The wine, therefore, is transformed into a valuable asset thanks to the work carried out which creates a considerable heritage over the years. 

It is a business, the one of red gold, which is esteemed and constantly growing, but which still involves risks, especially due to the inexperience of the sector. A passion that turns into a considerable economic return, with quick and easy earnings but which requires time and perseverance as dictated by the cycles of nature. 

If we look at it from this perspective, this kind of investment can also be considered a positive life changer, which is why many entrepreneurs have taken this path, abandoning a hectic and unhealthy job. 

But pay attention: we are not just talking about wine and noble labels. Today, investing in the wine sector means embracing an even wider slice of the market, for example that relating to hospitality. 

In the 90s, when the phenomenon of farmhouse exploded, it was a tourism closely linked to the rural experience; in the last 10 years a new flow has been born, wine tourism, and for a couple of years (pandemic permitting) a rapidly growing trend has been in vogue: the wine experience. 

A phenomenon that encompasses the first two experiences, expanding and diversifying its sphere of action. In addition to tasting and hospitality, we talk about culture, art, food, life style, and territory. 

Often the buildings are intended to welcome the “enonaut”, a new traveler, more sophisticated but genuine, eager to learn about the history of the area by tasting it in a glass. 

So far, we’ve only mentioned a few of the most famous wineries but the list could be endless. 

And you, which wine would you be willing to invest in? 

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Moira Mancini

Moira Mancini